This past week was historic for PSG, and even for the world of crypto and sports. On Saturday, under Munich’s lights, Paris Saint-Germain crushed Inter Milan 5–0 to win their first-ever Champions League trophy. A moment fans (and our CEO) have dreamed of for many years.
But that wasn’t the only recent highlight from the French club.
Just days before the final, PSG made another amazing move by becoming the first major sports club in the world to officially hold Bitcoin in their treasury.
Yes, they didn’t just lift the European silver trophy but also the digital gold one. A true back-to-back win, both on the pitch and on the blockchain!
PSG’s Web3 Journey: From Fan Tokens to Financial Strategy
This isn’t PSG’s first crypto rodeo. The club has been paving their way into Web3 for quite some time already:
- They launched their PSG Fan Token on Socios during the previous bull run, giving fans more engagement than ever before but also a voice in club decisions, VIP accesses, and more.
- They also collaborated with Crypto.com to mint AI-generated NFT posters, bringing football fandom, digital art, and blockchain together.
But this is different! Last year, PSG converted a part of its fiat reserves into BTC, and they’re still holding on to it. This was announced by Pär Helgosson, Head of PSG Labs (the club’s Web3 and innovation division), at the Bitcoin Conference in Las Vegas.
JUST IN: European soccer giant Paris Saint Germain announces they adopted a #Bitcoin treasury reserve 🇫🇷 pic.twitter.com/nGeq7bUyBJ
— Bitcoin Magazine (@BitcoinMagazine) May 29, 2025
So Why this Interest in Bitcoin?
Pär Helgosson explained that this is more than just surfing on a trend or making a marketing move. It’s a decision that aims to connect even more with their global fanbase of more than 550 million people. Around 80% of these fans are under 34, an audience that grew within the digital era and is increasingly more familiar with the crypto world.
By becoming a Bitcoin holder, PSG is seeing further away than scoring goals, winning trophies, or making money. They are also keeping an eye focused on the future of finance, technology and society, and they’re adapting to it.
But this doesn’t stop at buying and holding BTCs.
A Move for the Future of Sports Finance
Through PSG Labs, the club is supporting Bitcoin startups: helping them to launch, raise funds, and scale globally by leveraging their massive fanbase and cultural reach. In Helgosson’s own words: “PSG is more than a Football club, we’re a lifestyle brand, and we’re a partner for you to engage going global.”
While many sports franchises usually flirt with crypto during bullish times (with fan tokens, NFTs, or sponsorships), PSG made things official and long-term.
We’re at a time of growing institutional interest in Bitcoin (again), and PSG may just have opened the door to a new era in sports finance.
Disclaimer: The content provided in this article is for educational and informational purposes only and should not be considered financial or investment advice. Interacting with blockchain, crypto assets, and Web3 applications involves risks, including the potential loss of funds. Venga encourages readers to conduct thorough research and understand the risks before engaging with any crypto assets or blockchain technologies. For more details, please refer to our terms of service.