What Are Memecoins and Why Are They So Popular?

By Venga
9 min read

Ready to join the crypto carnival where a disco-dancing Shiba tips a frog in designer shades, a penguin with laser eyes rides a rocket, and every punch line doubles as a ticker symbol? Welcome to the wild world of memecoins — digital pranks like Dogecoin, Shiba Inu, PEPE, Dogwifhat (yes, a dog with a hat), BONK, PENG, and whatever new critter the internet dreams up at 3 am.. 

These off-the-wall tokens are going beyond cracking jokes; they’re cracking open multibillion-dollar markets, proving that a viral GIF can move more capital than a hundred-page white paper. 

This guide traces how memes leapt from Reddit jokes to Coinbase listings, peeks under the hood at the copy-and-paste code powering them, and weighs the dopamine rush against the oh-so-real rug-pull risks.. Whether you’re crypto-curious or already speak in “much wow” memes, you’ll find bite-sized explainers, fun trivia and cautionary tales to navigate this roller-coaster corner of Web3.

History and Evolution of Memecoins

Dogecoin was the original memecoin, bursting onto the scene in December 2013 when software engineers Billy Markus and Jackson Palmer mashed up Bitcoin code with the Shiba Inu meme to poke fun at crypto hype. 

The meme itself dates back to 2010, when a Japanese kindergarten teacher posted a photo of her rescue Shiba Inu, Kabosu. Internet pranksters slapped on Comic Sans captions like “much wow” and “so scare,” and the pup’s bemused side-eye became shorthand for playful, over-the-top enthusiasm. That instantly recognizable face, coupled with the meme’s deliberately broken English, made Doge the perfect mascot for a coin that never wanted to take itself too seriously.

What began as “a joke currency” quickly snowballed into a micro-economy of tipping tweets and Reddit posts. Within weeks, the self-styled Doge army crowdfunded the Jamaican bobsled team’s trip to the Sochi 2014 Olympics and later raised $55,000 to plaster a “much wow” livery on Nascar driver Josh Wise’s No. 98 car.

The design of the Dogecoin-themed “Moonrocket” car. Source: The Guardian

The fun turned into full-blown mania in 2021. Fueled by Elon Musk’s meme-filled tweets, DOGE rocketed from under a penny to $0.73 in May 2021— an eye-watering leap that briefly gave it a $92 billion market cap. Overnight, “dog money” became water-cooler chat and proved that internet culture can move serious capital.

Meme Mania Reloaded: Shiba Inu and other ‘Doge-killers’

Success spawned copy-dogs. Shiba Inu (SHIB), launched in August 2020 by the pseudonymous “Ryoshi,” styled itself the “Doge-killer” and rode the same 2021 bull run to multibillion-dollar heights, still perched inside crypto’s top-20 today. 

By mid-2023, memecoins like Floki, PEPE and BabyDoge proved that you sometimes don’t need a deep business plan — just a funny logo and a loud online fan club. Picture a giant group chat on Discord or Telegram themed around a cartoon dog or smug frog. Thousands of members swap memes, drop “how to buy” links, and count down to launch for memecoins.

The moment a moderator shouts “liquidity is live,” everyone rushes to the same decentralized exchange, filling the first trading pool within seconds. That stampede of fresh money can push prices skyward long before any venture capitalist even hears the ticker. In short: a catchy sticker plus a hyper-active community can turn pocket change into headline-grabbing volume overnight.

The 2024 Meme Season on Solana: BONK, WIF, and Beyond

In 2024, Solana became ground zero for a fresh meme wave. Tiny launch costs were part of the recipe, but the real accelerant was Pump.fun, a one-click launchpad that lets anyone mint memecoins, seed an initial liquidity pool, and list on a marketplace for about the cost of a cup of coffee. Suddenly, would-be creators didn’t need code chops or venture cash; they just picked an emoji, paid the fee, and shared a link.

That assembly-line speed gave birth to viral tickers like BONK and dogwifhat (WIF),  while TikTok challenges and Discord “raid parties” lit the fuse. The hashtag #MemeSeason trended for weeks, nudging Solana’s own price above $200 and convincing analysts to publish dedicated meme-coin indexes such as MarketVector’s Meme Coin Index. Pump.fun turned launching a coin into posting a meme — and the internet responded with billions in trading volume.

PolitiFi Hits The Stage with Trump’s ‘Official’ Token

Just as #MemeSeason cooled, Solana got another jolt when an “Official Trump” memecoin appeared out of nowhere. Once Trump shared the launch of his own memecoin with a link to a dedicated website, people stormed. Minted for pennies, the token rode a wave of election-year chatter and briefly topped Solana’s memecoins leaderboard, with a market cap spike above $9 billion before a sharp pull-back. 

The stunt kicked off a wider “PolitiFi” craze, with MAGA (TRUMP), BODEN, even First-Lady spin-offs, showing that politicians can generate the same FOMO as beanie-wearing dogs.

From playful tipping tokens to billion-dollar market niches, memecoins prove that online culture, combined with a well-timed meme, can turn laughs into liquidity in record time.

How Do Memecoins Work?

Memecoins are born in minutes on drag-and-drop launchpads such as Pump.fun on Solana or Create-Token wizards on Ethereum. You pick a name, choose the total supply, pay a small network fee, and the site publishes a tiny smart-contract — the bit of code that keeps score — straight to the blockchain.

Once the contract is live and at least one transaction is executed, it automatically shows up on public dashboards like DEXscreener, which track every new trading pair on decentralized exchanges (DEXs) such as Raydium (Solana) or Uniswap (Ethereum). Early buyers add a little liquidity — think of it as stocking the shelves — and the memecoin’s first price is set. Low fees mean anyone can toss in a few dollars for fun, so prices often jump around like a carnival game.

So, where does value come from? Memecoins lean on vibes, not utility. Their price is a mirror of online excitement: X hashtags, TikTok skits, and Discord raids can push caps from four figures to billions overnight. Regulators even liken them to digital collectibles — worth whatever the crowd agrees, and prone to whiplash when the meme cools. In short, code keeps the ledger honest, and community hype sets the price.

Technology Behind Memecoins

Memecoins are really just an off-the-shelf token living on an established network. The main technology behind the memecoins is the smart contract — a tiny script that hard-locks the rules about the memecoin on a blockchain like Ethereum or Solana. Those rules answer the key questions, such as how many coins can exist, can anyone mint more, and are trading taxes baked in? 

The smart contract executes everything publicly. Block explorers show the code, the wallet of the deployer and every transfer in real time, so holders can audit supply or spot whale wallets without trusting a middleman. 

Because thousands of independent nodes validate the chain instead of one centralized organization, no single player can freeze funds or secretly mint extra coins. It’s a transparent, permission-less scoreboard — what changes next is whether the internet still cares about the joke tomorrow. 

Community and Hype Dynamics in Memecoins

Price discovery happens on timelines. A catchy ticker, viral GIF and the right hashtag can catapult a coin into the trending column on X or Reddit. Even academics say Elon Musk’s Dogecoin quips pushed DOGE’s market cap billions higher within minutes — proof that influencer oxygen often matters more than any white paper.

Let’s take the 2024 Solana memecoin craze as an example: It turned TikTok into a trading desk: 30-second clips teaching viewers to buy WIF or BONK racked up millions of views, and new buyers piled in before they even owned a crypto wallet the week prior. 

Discord servers coordinate launch raids, meme contests and brag-worthy donation drives, rewarding early engagement with airdrops or shiny role badges. When the buzz peaks, tokens moon; when the meme cools, liquidity can vanish just as fast.

Memecoins feel approachable because they’re cheap and they wear familiar faces. Tokens like DOGE or PEPE often trade for fractions of a cent, so first-timers can load up with pocket change and watch numbers move without the sticker shock of a five-figure Bitcoin.  

At the same time, seeing a grinning Shiba Inu or a smug cartoon frog on the price chart feels more like scrolling a meme page than staring at a stock ticker — people instinctively trust characters they already laugh at on social media. That instant sense of proximity (“hey, I know that dog!”) lowers the psychological barrier to clicking buy and turns memecoins into a playful gateway for crypto-curious newcomers.

Then there’s the entertainment factor. When a celebrity tweets a Shiba meme or a TikTok creator launches “Hawk” coin, millions of eyeballs (and wallets) follow. In late 2024, celebrity-driven tokens helped push the memecoin market from roughly $20 billion to more than $100 billion, proving that attention can be just as valuable as code. It’s the same viral loop that fuels internet culture: jokes become trends, trends become tradable.

Of course, the promise of lightning-fast gains is the real accelerant. Early investors love tales of overnight riches — but regulators warn the flip side is just as quick: rug pulls, sudden crashes and outright scams are common when price rests on hype, not product. In other words, the forces that make memecoins fun and accessible also make them a high-stakes roller coaster.

Risks and Challenges of Memecoins

Price of memecoins can sprint sky-high on a single tweet and crater just as fast. Dogecoin rocketed to an all-time high during Elon Musk’s 2021 “SNL” drumroll, then slid more than 90 % once the spotlight faded. Newer tokens are just as twitchy: Dogwifhat still swings roughly ten percent in an average month, even on quiet news days. That hair-trigger volatility makes timing exits notoriously hard. 

One-month price volatility of the popular memecoin WIF. Source: Coin Codex

The chance of runaway gains attracts copycats and fraudsters. Think back to 2021’s Squid Game-themed  memecoin $SQUID: it blasted past $2.800 before crashing to zero when the devs vanished with roughly $3 million, leaving holders unable to sell.  Crypto-intelligence firm Merkle Science tallied over half-a-billion dollars lost to memecoin rug pulls and phishing scams in 2024 alone. 

While the number of incidents fell in 2025, DappRadar notes each hit is now “more devastating,” with insiders draining liquidity minutes after launch, leaving late buyers holding valueless tokens.

Underlying all this is a simple truth: most memecoins have no business model, revenue or promised dividend. In February 2025, the U.S. Securities and Exchange Commission classified them as digital collectibles rather than securities, pointing out they convey no claim on future earnings. That status strips holders of many investor protections and leaves value resting almost entirely on shifting social sentiment.

Put together, memecoins resemble a carnival game — eye-catching, inexpensive to enter and capable of surprising jackpots, but designed for rapid turnover. Treat them as speculative entertainment money, research contracts before buying, and never stake more than you’d happily lose. Learning to read on-chain data and independent audits helps cut that risk.

Examples of Successful Memecoins

Before taking a closer look at the successful memecoins, bear in mind that their success is mostly about enduring different market cycles, and being an example here does not guarantee any future price movement for them.

Dogecoin (DOGE) — Created in 2013, DOGE was never meant to be serious. Yet its dirt-cheap price and feel-good tipping culture turned it into a crowdfunding tool. Then, social media shout-outs later catapulted it into the global top-10 cryptocurrencies. Even Kabosu, the real Shiba whose face launched a thousand memes, became a pop-culture icon, demonstrating DOGE’s outsized cultural footprint.

Shiba Inu (SHIB) — Created anonymously by “Ryoshi” in August 2020, SHIB called itself the “Doge-killer” and copied the ERC-20 playbook. A vast, self-styled “ShibArmy” pushed it from obscurity to multibillion-dollar caps during the 2021 meme boom. Unlike DOGE, the project layered on utility buzzwords — ShibaSwap, NFTs, and a Layer-2 called Shibarium — while big-box retailers like GameStop began accepting SHIB payments, cementing its mainstream cachet.

Bonk (BONK) — Solana’s first dog-themed token exploded in late 2023 after a massive airdrop to early users. BONK helped reignite Solana activity, hit major exchanges, and still hovers in the top-100 by market cap.

Floki (FLOKI) — Born from Elon Musk naming his Shiba pup “Floki,” this token bankrolls eye-catching ads on London buses and has funded schools in multiple countries, proving meme coins can also flex real-world philanthropy.

Pudgy Penguins (PENGU) — Spun out of the popular NFT collection, PENGU lets fans of the cuddly penguins trade a liquid token tied to the brand’s toys and IP deals — bridging meme culture, collectibles and retail shelves.

Dogwifhat (WIF) — A beanie-wearing Shiba on Solana, WIF sped past a $2 billion cap in under three months thanks to TikTok skits and Binance’s listing.

Fartcoin (FART) — Proof that nothing is too silly for the blockchain, FART’s flatulence-themed branding — and occasional charity “gas” donations — keep it floating inside the top 100 during memecoin seasons.

Together, these tokens show the formula: a catchy mascot, relentless online chatter and a low-fee chain can turn any meme (from dogs to penguins to, yes, farts) into a tradable asset.

Conclusion

Memecoins might have started as punchlines, but they evolved into a powerful (albeit unpredictable) force that combines blockchain technology with pure pop-culture momentum. 

Enjoy the memes, but don’t bet more than a good laugh is worth. Treat them like speculative entertainment. The next viral token might make millions instantly or leave people with nothing. Be careful, stay curious, and remember: in the meme economy, attention is the real currency.


Disclaimer: The content provided in this article is for educational and informational purposes only and should not be considered financial or investment advice. Interacting with blockchain, crypto assets, and Web3 applications involves risks, including the potential loss of funds. Venga encourages readers to conduct thorough research and understand the risks before engaging with any crypto assets or blockchain technologies. For more details, please refer to our terms of service.

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Last Update: July 31, 2025